Feeling a bit stuck creating your first or perhaps hundredth Facebook ad campaign? We’ve been there…
Before creating a new Facebook advertising campaign, it’s a good practice to first take a look around and see Facebook ad examples by other successful companies and possibly, your competitors. It’s one of the best ways to get inspired to create your own campaign and one of the fastest ways to learn about Facebook advertising.
That’s why we have searched Facebook to find great ad examples by successful brands to spark your mind and create your own kick-ass Facebook advertising campaign.
Tip: Facebook Ad Library for finding Facebook ad examples
If you want even more examples or would like to see a specific brand’s ads, have a look at Facebook Ads Library. It’s a searchable collection of all ads currently running from across Facebook apps and services, including Instagram. It’s, for sure, the must-have resource for marketers.
So, let’s get into it! Here are 21 Facebook ad examples that we have seen in our news feeds with our explanations why they work.
#1 Transferwise
Why this ad works: TransferWise‘s fast-paced as well as visually busy video combined with power words “cheap” and social proof “7 million already saving” is enough to catch scrollers attention on the news feed.
#2 Hootsuite
Why this ad works: Social media scheduling tool Hootsuite uses a simple static photo ad showcasing what you get with their tool. There is a clear call to action to sign up and an offer of a 60-day free trial to get you started. The number of users, over 18 million, adds trust. It’s all about the clear and concise message.
#3 Vimeo
Why this ad work: Video ad introducing Vimeo’s video creating solution is relevant and highly visual with its fast-paced colourful video. Most importantly, it has a clear call to action – asking you to start making videos for free.
#4 The Futur
Why this ad works: Raising questions that matter to your target audience, combining it with a good visual is a good way to catch attention. The Futur goes on to offer a solution which is the online lessons to improve business skills. Taking into account the current economic situation due to COVID-19, this ad is highly relevant for struggling business owners.
#5 MasterClass
Why this ad works: Using an image of someone that your target audience will know and recognise, is a good way to stand out in the news feed. This course by MasterClass promises to teach how to be a boss and step into Anna Wintour’s world, which make it seem exciting and enticing. The advertising copy is short and straight to the point.
#6 Bloomberg
Why this ad works: During uncertain times like this, we all want to have an up-to-date picture of the ongoing happenings both locally and in the world. That’s what Bloomberg‘s subscription plan promises. While the vibrant yellow will grab your attention, a very appealing value proposition, offering a big discount for the first three months, may entice you to click.
#7 Bolt
Why this ad works: Who could resist a delicious looking treat saying “you dessert it”? Ensuring lightning fast delivery of treats and adding a clear call to action, which is downloading Bolt Food‘s app, the ad raises interest.
#8 Elementor
Why this ad works: We’re all short of time and by offering an easy to use website builder for creating fully functional pages sounds like a great deal. Focusing on your target audience’s main pain points just like Elementor makes a strong advertisement. The bright blue tone of the advertising visual stands out.
#9 H&M
Why this ad works: Simple and minimalistic visual can go a long way, especially when it comes to a sale. A logo that almost anyone can recognise, text “up to 70% off ” and noting that more styles have been added make it a compelling advertisement. By saying “Make sure you get your favourite pieces before they’re gone”, famous clothing brand H&M uses urgency to convince the viewer to take action now.
#10 Gaia
Why this ad works: Using a client’s testimonial is a good way of building trust. Besides, Gaia‘s video reiterates the testimonial and visualises the message “Netflix of spirituality”. Plus, it is short and sweet, making the Facebook advertising copy to the point and letting the video elaborate further.
#11 WP Engine
Why this ad works: WP Engine has used one of the copywriting techniques: raising the problem and offering a solution that the product or service solves. In this case, slow site speed and negatively affected conversions are one of the nightmares of the website owners. This is why the ad strikes the attention of their target audience. Overall, this ad’s image, ad copy, and call to action work together in unity.
#12 Wonderbly
Why this ad works: A beautiful slideshow of character’s illustrated images paints a picture of how the book will look like. A call to action to preview the book by Wonderbly for free raises curiosity.
#13 FAIRLING
Why this ad works: The first thing here is that the ad image doesn’t look like an advertisement, but rather a photo of a friend. This makes a viewer more likely to stop scrolling and have a look at the Fairling‘s Facebook ad. The offering of the company is clear and appealing.
#14 Blinkist
Why this ad works: This animated video by Blinkist uses famous CEO’s habits about reading to showcase why the viewer should be interested in their app. The copy “the app all the intellectuals are using”, uses FOMO (fear of missing out) to make the person keener to check out the app.
#15 Facetheory
Why this ad works: First of all, the image of Facetheory doesn’t look really like an advertisement, which draws attention. Clear value proposition and strong promise of returning the money within a year if the products don’t work add certainly trust and a strong incentive for purchasing.
#16 Crello
Why this ad works: Show what your product or service can do, just like Crello, which shows ad visual that’s created on their design platform. The ad copy is a natural extension of the visual.
#17 Ad World Conference
Why this ad works: Fast-paced, highly visual video with various GIFs makes it interesting to watch and the colourful tones make Ad World Conference‘s ad stand out in the busy Facebook news feed. In addition, the clear value proposition and discounted offer are, for sure, grabbing attention.
#18 MarkUp
Why this ad works: Eliminate the possible fears of your potential customer. MarkUp is doing it very well by ensuring the software is free forever, and the customer doesn’t have to provide their credit card details when signing up.
#19 The Economist
Why this ad works: The goal of social media advertising doesn’t always have to be a sale. Based on your digital advertising strategy, you may offer content to grab the interest of the viewer and drive traffic instead, just like The Economist. A relevant topic and well-written advertising copy raise the interest to find out more.
#20 eToro
Why this ad works: Similarly to Masterclass’s Facebook ad example, eToro is using a well-known public figure to capture attention. Combined with a little bit of humour, clear value proposition and a call to action, this ad will serve its purpose. Also, it goes to show that less is more and your ad creative, in this case a video, can say most of it whilst keeping the copy short and sweet.
#21 Pivo
Why this ad works: Clear value proposition – this little pod is like your cameraman, but even better. Pivo‘s video is fast-paced, vibrant and show-casing the pod in action with its benefits.
