Feeling a bit stuck creating your first or perhaps hundredth Meta ad campaign? We’ve been there...
Before creating a new Meta advertising campaign, it’s a good practice to first take a look around and see Meta ad examples by other successful companies and possibly, your competitors. It's one of the best ways to get inspired to create your own campaign and one of the fastest ways to learn about Meta advertising.
That’s why we have searched Meta Ad Library to find great ad examples by successful brands to spark your mind and create your own kick-ass Meta advertising campaign.
Tip: Use Meta Ad Library for finding Meta ad examples
If you want even more examples or would like to see a specific brand’s ads, have a look at Meta Ads Library. It’s a searchable collection of all ads currently running from across Facebook apps and services, including Instagram. It's, for sure, the must-have resource for marketers.
So, let’s get into it!
Here are 20 Meta ad examples that we have seen in our news feeds with our explanations why they work.
#1 Wise
Why this ad works: Wise's bold and slightly provocative hook "Stop spending like a tourist" is sure to catch eye and speak to a familiar traveller pain point. The visual supports the message, showing both the Wise card and the mobile app in use.
#2 Hootsuite
Why this ad works: Social media scheduling tool Hootsuite uses a simple static photo ad showcasing what you get with their tool. There is a clear call to action to sign up and an offer of a 60-day free trial to get you started. The number of users, over 18 million, adds trust. It's all about the clear and concise message.
#3 The Futur
Why this ad works: Raising questions that matter to your target audience, combining it with a good visual is a good way to catch attention. The Futur goes on to offer a solution which is the online lessons to improve business skills. Taking into account the current economic situation due to COVID-19, this ad is highly relevant for struggling business owners.
#4 MasterClass
Why this ad works: Using an image of someone that your target audience will know and recognise, is a good way to stand out in the news feed. This course by MasterClass promises to teach how to be a boss and step into Anna Wintour's world, which make it seem exciting and enticing. The advertising copy is short and straight to the point.
#5 Bloomberg
Why this ad works: During uncertain times like this, we all want to have an up-to-date picture of the ongoing happenings both locally and in the world. That's what Bloomberg's subscription plan promises. While the vibrant yellow will grab your attention, a very appealing value proposition, offering a big discount for the first three months, may entice you to click.
#6 Bolt
Why this ad works: Who could resist a delicious looking treat saying “you dessert it”? Ensuring lightning fast delivery of treats and adding a clear call to action, which is downloading Bolt Food's app, the ad raises interest.
#7 Elementor
Why this ad works: We're all short of time and by offering an easy to use website builder for creating fully functional pages sounds like a great deal. Focusing on your target audience's main pain points just like Elementor makes a strong advertisement. The bright blue tone of the advertising visual stands out.
#8 H&M
Why this ad works: Simple and minimalistic visual can go a long way, especially when it comes to a sale. A logo that almost anyone can recognise, text "up to 70% off " and noting that more styles have been added make it a compelling advertisement. By saying "Make sure you get your favourite pieces before they're gone", famous clothing brand H&M uses urgency to convince the viewer to take action now.
#9 Gaia
Why this ad works: Using a client's testimonial is a good way of building trust. It is short and sweet, making the Meta advertising copy to the point and letting the video elaborate further.
#10 WP Engine
Why this ad works: WP Engine has used one of the copywriting techniques: raising the problem and offering a solution that the product or service solves. In this case, slow site speed and negatively affected conversions are one of the nightmares of the website owners. This is why the ad strikes the attention of their target audience. Overall, this ad's image, ad copy, and call to action work together in unity.
#11 Wonderbly
Why this ad works: Wonderbly makes the product feel personal and emotionally meaningful by showing exactly what makes it special — the child’s own name becomes part of the book. The warm visual and “cherry on top of their first bookshelf” headline sell the feeling behind the gift, while the ad copy quickly explains the practical product idea.
#12 FAIRLING
Why this ad works: The first thing here is that the ad image doesn't look like an advertisement, but rather a photo of a friend. This makes a viewer more likely to stop scrolling and have a look at the Fairling's Facebook ad. The offering of the company is clear and appealing.
#13 Blinkist
Why this ad works: This animated video by Blinkist uses famous CEO's habits about reading to showcase why the viewer should be interested in their app. The copy "the app all the intellectuals are using", uses FOMO (fear of missing out) to make the person keener to check out the app.
#14 Facetheory
Why this ad works: First of all, the image of Facetheory doesn't look really like an advertisement, which draws attention. Clear value proposition and strong promise of returning the money within a year if the products don't work add certainly trust and a strong incentive for purchasing.
#15 Crello
Why this ad works: Show what your product or service can do, just like Crello, which shows ad visual that's created on their design platform. The ad copy is a natural extension of the visual.
#16 AG1 by Athletic Greens
Why this ad works: AG1 combines a clear incentive with strong product presentation, the free limited-edition hat gives people an extra reason to act, while the visual clearly shows everything included. “Back by popular demand” adds a sense of social proof and urgency, making the offer feel desirable rather than just discounted.
#17 MarkUp
Why this ad works: Eliminate the possible fears of your potential customer. MarkUp is doing it very well by ensuring the software is free forever, and the customer doesn't have to provide their credit card details when signing up.
#18 The Economist
Why this ad works: The goal of social media advertising doesn't always have to be a sale. Based on your digital advertising strategy, you may offer content to grab the interest of the viewer and drive traffic instead, just like The Economist. A relevant topic and well-written advertising copy raise the interest to find out more.
#19 eToro
Why this ad works: eToro leads with a clear, impressive number “7,000+ stocks”. That immediately communicates the breadth of choice available on the platform. The clean visual reinforces the message by showing the app in action, while the low “Start from US$50” entry point makes investing feel more accessible.
