ABOUT RECRUITLAB
RecruitLab is a recruitment and applicant tracking software that saves recruiters time and helps them to improve candidate experience.
GOAL
Our collaboration with RecruitLab aimed to drive high-quality leads for their upcoming webinar. The target audience for the webinar was recruiters and human resource specialists in Latvia and Lithuania.
+263.6%
Increase in leads
-58.5%
Decrease in cost per lead
PROCESS
To reach the goal of driving leads to the webinar we:
- identified the most suitable channels based on the target audience and client’s budget
- created engaging messaging and designed attractive creatives
- set up an advertising campaign on Facebook Business Manager
- tested a few different creatives to see which one would perform the best in terms of leads
- optimised campaign to bring in high-quality leads whilst keeping the cost per lead down
Some of our created Facebook advertisements:
RESULTS
Compared to their previously ran webinar lead generation campaign, we helped RecruitLab increase their webinar leads by 263.5% and decreased the cost per lead by 58.5%.
Ready to get started with your project? Contact us now.
Case studies
Take a closer look at our other projects.
