A software company, Liigu Mobility, partnered with the recruitment agency Brandem to fill positions for Customer Support Specialists in Estonia. Our role in this project was to create engaging and effective recruitment materials and attract highly qualified job applicants for the job opening using digital advertising.
Liigu’s mission is to provide their customers with the convenience of a personal car without the need to own it and have access to it anytime. The coolest thing is that Liigu transforms phones into car keys by using Phone as a Key (PaaK) technology.
The ideal candidate targeted in the paid social media campaign needed to be proactive, independent in their work, possess good communication skills, and be proficient in both English and French. This opportunity is ideal for a university student or someone seeking flexible or part-time employment.
Landing Page Design & Creation
Campaign Messaging and Copywriting
Recruitment Advertising
Social Media Advertising
SOLUTION
As a solution, we designed and developed a job-specific landing page, highlighting the benefits and perks of working as a Customer Support Specialist at Liigu. We emphasized the reasons to choose Liigu as an employer, such as:
- fast-growing startup in an exciting industry
- flexible work schedule to suit candidate’s life
- young and cool team and fun events
The landing page was created based on Liigu’s employer value proposition, position specificity, brand guidelines, and tone of voice. The goal of the landing page was to capture the attention of potential job applicants and collect their contact details via an application form. The information was received by a recruiter in their applicant tracking software.
Next, we set up a social media advertising campaign that directed users to this position-specific landing page. Instagram and Facebook were chosen as the main channels for this job advertisement.
PROCESS
- Collecting background information such as interviews with employees and images of the team and working environment
- Creating a strategy and selecting the most effective channels
- Crafting the recruitment campaign messaging
- Designing and creating the position-specific landing page
- Setting up paid Meta advertisements
- Optimising the advertising campaign to attract the best-suited job applicants
- Providing insights and metrics to assess the results of the campaign
Position-specific landing page for Liigu Mobility:
Job advertisements on Facebook:
RESULTS
As a result, the social media advertising campaign successfully attracted qualified and motivated Customer Support Specialists for the job.
Ready to get started with your project? Contact us now.
- Collecting background information such as interviews with employees and images of the team and working environment
- Creating a strategy and selecting the most effective channels
- Crafting the recruitment campaign messaging
- Designing and creating the position-specific landing page
- Setting up paid Meta advertisements
- Optimising the advertising campaign to attract the best-suited job applicants
- Providing insights and metrics to assess the results of the campaign
RESULTS
As a result, the social media advertising campaign successfully attracted qualified and motivated Customer Support Specialists for the job.
Ready to get started with your project? Contact us now.
