A modern gaming company Rush Street Interactive contacted recruitment agency Brandem to fill the position of Senior Technical Recruiter. Our role in this project was to attract highly-qualified candidates for the vacancy of Rush Street Interactive using digital advertising.
Rush Street Interactive is an American-based modern gaming company that focuses on developing and operating real money and social gaming online products.
The ideal candidate that we were targeting needed to have experience as a full-cycle recruiter, an ability to understand the technology and a solid knowledge of sourcing techniques.
Landing Page Design & Creation
Recruitment Advertising
Social Media Advertising
As a solution, we designed and developed a position-specific landing page highlighting the benefits of this position and company. We created it based on Rush Street Interactive’s brand guidelines and tone of voice.
We designed and set up a digital advertising campaign that led to a position-specific landing page. Due to the nature of this position, we chose Facebook and Instagram as the channels for the digital advertising campaign.
After a potential candidate clicked on an advertisement seen on social media, they landed on a specifically created landing page with an application form. Rush Street Interactive’s Head of People Operations received the information about the candidates and their CVs in her email.
- Creating the recruitment campaign messaging
- Designing the position and brand-specific landing page
- Identifying the most suitable channels and setting up a digital advertising campaign
- Optimising campaign on Facebook & Instagram to attract the potential candidates
Landing page:
Facebook and Instagram Story advertisements:
As a result, the social media advertising campaign attracted qualified candidates to apply for the vacancy.
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